Tobacco Planting Season Kicks Off with Record-Breaking Targets

by | Sep 3, 2025 | Business | 0 comments

Johnson Progress

The tobacco planting season has officially begun in Zimbabwe, with commercial farmers aiming to consolidate the success of last year’s record-breaking performance.

Tobacco is one of the country’s top foreign currency earners, generating over $1 billion in revenue from the sale of more than 350 million kilograms of tobacco.

Commercial farmers in Mashonaland West are targeting to expand hectarage and increase yields.

“As farmers, we are much prepared for this season and many have already started planting,” said Mr Richard Moores, a Mashonaland West farmer.

“We are targeting to surpass the hectarage planted last season. We are also grateful for the support we are getting from the government, but we appeal for more assistance in water and electricity supply for irrigation,” he added.

The government has set ambitious targets for the industry, aiming to boost annual production to 300 million kilograms.

Tobacco Industry and Marketing Board (TIMB) statistics show that 67,862 farmers have registered to grow tobacco this season.

“We are looking at two fundamentals: the hectarage and the potential yield, and with what is on the ground, we are likely to have a good season,” said Emmanuel Matsvaire, acting TIMB CEO.

Despite the optimism, farmers face challenges, including high input costs and water shortages due to drought.

“The main challenge locally is that input prices are extremely high, making it difficult for most farmers to continue growing tobacco,” said Edward Dune, Vice Chairman of the Zimbabwe National Farmers’ Union.

However, the industry is expected to benefit from the government’s support, including a 75% foreign currency retention rate for tobacco farmers.

With favorable weather conditions and government support, farmers are confident of achieving record-breaking yields.

“Tobacco requires water and a lot of heat units, which is good in terms of the quality of the crop,” said George Seremwe, chairman of the Zimbabwe Tobacco Growers Association.

The industry’s focus on value addition and sustainable practices is expected to enhance its economic impact and ensure long-term sustainability.

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