Johnson Progress

FreshCo Market has officially opened its flagship store at Borrowdale’s Sam Levy’s Village, introducing a new standard of grocery shopping in Zimbabwe while strengthening ties with local communities and suppliers.

The store’s launch marks a significant milestone in the company’s commitment to supporting local enterprise and delivering a shopping experience that balances international standards with Zimbabwean pride.

FreshCo Market’s entry into Zimbabwe is rooted in a strong community-first approach, focusing on sourcing products from local farmers, producers, and entrepreneurs.

By doing so, the company aims to create sustainable opportunities across the value chain, stimulate local production, and foster long-term growth for small businesses.

This approach is expected to have a positive impact on the local economy, contributing to the country’s growth and development.

According to Jessica Authers, Spokesperson for FreshCo Market, the company’s goal is to build partnerships that uplift livelihoods while bringing fresh, quality products to Zimbabwean families.

“FreshCo is here to serve communities, not just customers,” Authers said.

“By working closely with local farmers and suppliers, we are building partnerships that uplift livelihoods while bringing fresh, quality products to Zimbabwean families,” said.

The FreshCo Market store at Borrowdale’s Sam Levy’s Village is open daily, including public holidays, from 7 AM to 7 PM.

The store offers a wide range of products, including fresh produce, meat, dairy products, and household essentials, all sourced from local suppliers and international partners.

FreshCo Market’s commitment to sourcing products from local farmers and suppliers is expected to contribute positively to the local economy.

By partnering with local businesses, the company aims to create jobs, stimulate economic growth, and promote Zimbabwean-made goods.

This approach aligns with the country’s efforts to boost its economic performance and achieve food self-sufficiency.

FreshCo Market’s vision is to provide a shopping experience that balances international standards with Zimbabwean pride.

By supporting local communities and suppliers, the company aims to make a positive impact on the lives of Zimbabweans while delivering quality products to its customers.